This exhibition features Connecticut-based collector Tom Strong’s remarkable collection of Swiss Posters, ranging from the 1950s to today. Since the early mid-century Swiss design culture has had a profound impact on the field of graphic design, with Swiss posters being iconic for their civic purpose, commercial, and artists qualities. Created at uniform scale for display in the streets of Zurich, Lucerne, and Basel, these posters are now highly sought after by collectors, preserved in the collections of major museums, and featured in art and design publications. 

SHADE is bringing Swiss Posters to Hawai’i to showcase quality graphic design in the historic arts district. 

• Promote the practical and cultural value of quality graphic design in Hawai‘i. 

• Support the creative industries in Hawai‘i by providing an opportunity to learn from the intelligent and time-tested Swiss information system. 

• Inspire the creation of our own information system to help revitalize Honolulu’s Downtown and Chinatown’s economy and cultural vitality. 

• Share Tom Strong’s inspiring vision as a designer and his life-long passion for sharing his collections.